The growth desk
Growth
Marketing, sales, and finding the next client.
Growth
The cold email is dying. Here is what is replacing it.
Reply rates are at all time lows, AI generated outreach is everywhere, and inboxes are functionally hostile. The outbound channels that still work look almost nothing like the old playbook.
Caleb OstrowskiMay 3, 20268 min read
Growth
How to find your first five clients without a network
Most advice for finding freelance clients assumes you already know people. Here is what to do when you do not.
Caleb OstrowskiMarch 17, 20267 min read
Growth
Marketing for people who hate marketing
If selling yourself makes your skin crawl, the answer is not to push through. It is to pick a strategy that does not require you to.
Caleb OstrowskiFebruary 2, 20266 min read